Red Bull

Common Sense, the better part of Valor

G-Force and Terror On an Air Racing Ride Along

Already strapped in, with a stranger tightening my parachute, it becomes jarringly clear Red Bull race planes don’t have ejection seats. “In the event of an emergency, the canopy flies open, and I’ll be yelling ‘Bail! Bail! Bail!’” instructs François Le Vot, my French aerobatic pilot.

Red Bull Air Race Champion

30 Minutes With: Nigel Lamb

In the world's fastest motorsport, pilots fly at 230 mph and pull upwards of 10 g's through the track. GP sat down with Nigel Lamb, Breitling's Master Class pilot, ahead of the Red Bull Air Race at the Las Vegas Motor Speedway.

The history and fundamentals of a burgeoning extreme sport

Primer: The Winds and Waves of Kiteboarding

Sailors rely on wind. Surfers need waves. The best kiteboarders require both. We've put together a beginner's guide to the exciting, fast-growing sport.

5-time Kiteboarding World Champ

30 Minutes With: Aaron Hadlow

By the age of 20, professional kiteboarder Aaron Hadlow won the PKRA World Tour 5 times. Nobody was on his level -- but that was in 2008. Now the sport's most decorated athlete has returned. We talked to him about the future of kiteboarding and how he could’ve been balling next to Wayne Rooney.

Racing's Up-and-Comer Series Appeals to both fans and drivers

Red Bull Global Rallycross: The Best Racing You’ve Never Seen

Though you've probably never heard about it, Red Bull Global Rallycross is arguably motorsports' best kept secret, and its most promising up-and-comer. With its short, simple races, colorful drivers, insanely powerful cars, and racetracks made of dirt, asphalt and even water, it's easy to see why.

Ice cold Red Bull

Photo Essay: Red Bull Crashed Ice

While all eyes were on Sochi as the Olympics wrapped up, another exciting winter sports event was happening this past weekend in St. Paul, Minnesota: the Red Bull Crashed Ice championships. Crashed Ice is Red Bull’s (generally apt) name for the up-and-coming sport of ice cross. And though it may be a made-up sport invented to sell energy drinks, it wouldn't be terribly surprising to see it in the Olympics one day.

Wreaking Havoc In A Winter Wonderland

Photo Essay: Red Bull Frozen Rush

We recently traveled to snowy and frigid Newry, Maine, where the Sunday River Ski Resort hosted the first-ever Red Bull Frozen Rush truck race. Pro 4 off-road racing trucks hit the slopes, racing up and down in a wild, aggressive, violent scramble over ice and snow, aided in no small part by spiked BF Goodrich tires. We rode along in a truck, watched drivers fly their trucks through the air like madmen daredevils and froze our tushes off all in the name of watching racing history unfold. Check it out yourself here.

Alien Chess

Red Bull Battle Grounds and the Rise of eSports

We visit Red Bull Battle Grounds, a two-day tournament in which eight of the world’s best Starcraft II players send angry virtual military units across a digital landscape to destroy their enemy’s virtual bases. Does this event (and the many others like it) signal a shift in gaming's social legitimacy? Read on for an exploration and a photo essay of the event.

Same Flight, Less Baggage

Red Bull Total Zero

Whether you treat your body like a temple or a trashcan, it never hurts when something you already enjoy gets a little bit better for you. Red Bull Total Zero is the company’s newest addition to their energetic lineup, boasting zero calories, carbs, and sugars, all while still maintaining its wing-bequeathing powers. Meaning that the...