While all eyes were on Sochi as the Olympics wrapped up, another exciting winter sports event was happening this past weekend in St. Paul, Minnesota: the Red Bull Crashed Ice championships. Crashed Ice is Red Bull’s (generally apt) name for the up-and-coming sport of ice cross. And though it may be a made-up sport invented to sell energy drinks, it wouldn’t be terribly surprising to see it in the Olympics one day.
Wreaking Havoc In A Winter Wonderland
We recently traveled to snowy and frigid Newry, Maine, where the Sunday River Ski Resort hosted the first-ever Red Bull Frozen Rush truck race. Pro 4 off-road racing trucks hit the slopes, racing up and down in a wild, aggressive, violent scramble over ice and snow, aided in no small part by spiked BF Goodrich tires. We rode along in a truck, watched drivers fly their trucks through the air like madmen daredevils and froze our tushes off all in the name of watching racing history unfold. Check it out yourself here.
We visit Red Bull Battle Grounds, a two-day tournament in which eight of the world’s best Starcraft II players send angry virtual military units across a digital landscape to destroy their enemy’s virtual bases. Does this event (and the many others like it) signal a shift in gaming’s social legitimacy? Read on for an exploration and a photo essay of the event.
Same Flight, Less Baggage
Whether you treat your body like a temple or a trashcan, it never hurts when something you already enjoy gets a little bit better for you. Red Bull Total Zero is the company’s newest addition to their energetic lineup, boasting zero calories, carbs, and sugars, all while still maintaining its wing-bequeathing powers. Meaning that the…