Yet again, Motorola has the chance to hijack the industry-wide road map for mobile development and design. Its latest creation, the Moto X, was destined by birthright alone to make headlines as the first smartphone fully conceived and nurtured under the wing of Motorola’s new parent, Google. Still, few expected the type of heir that was eventually unveiled
That’s because the Moto X refuses to compete in the specifications arms race currently occupying the rest of the Android market, (arguably sparked by another Motorola Device — the original Droid) and instead dares consumers and competing manufacturers alike with another question. Is a top-notch mobile user experience really still dependent on top-notch specs?
It’s a familiar concept for Apple devotees. But to somehow dismiss the X’s accomplishments as a simple grafting of Apple’s strategy onto the Android platform is a serious misjudgment. This phone blazes several important new trails, including taking the crown as the first smartphone to be made (or more accurately, assembled) right here in the U.S.A.