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Smith Optics
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What to pack, what to use

Road to Ironman: Essential Triathlon Gear

Editor’s Note: Let’s start with honesty. Triathlons aren’t an everyman sport. 95% of participants in Ironman Louisville had a post-secondary education. Triathlons are a big commitment in terms of training time and resources committed to everything from gear to nutrition. The longer the race, the greater the commitment. In Road to Ironman, Jeremy has taken…

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From WWII to you

Breakthroughs: Tinted Eyewear

Protective eyewear dates back to prehistoric times when Inuit people created snow goggles out of flattened walrus ivory. The accessory, before it was an accessory, also made its way through the ancient Roman and Chinese cultures as unique visual tools. It wasn’t until the early-1900s when tinted eyewear stepped unto the style scene, thanks in…