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Smith Optics
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See you in T1

Kit: Ultimate Triathlon

For gearheads and Quantified Selfers triathlon is a chance to ride bikes that look like DARPA prototypes and collect more personal information about themselves than a Stasi collaborator, respectively; for Alphas it’s a chance to get ripped and grab bragging rights; for some people it’s just a fun way to get in shape. Whatever the reason, the tri gear is abundant. Sure, you could swim in your skivvies, hop on your Schwinn for the bike leg and run in some old Nike Mac Attacks — but we’ll do you one better with this kit.

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What to pack, what to use

Road to Ironman: Essential Triathlon Gear

Editor’s Note: Let’s start with honesty. Triathlons aren’t an everyman sport. 95% of participants in Ironman Louisville had a post-secondary education. Triathlons are a big commitment in terms of training time and resources committed to everything from gear to nutrition. The longer the race, the greater the commitment. In Road to Ironman, Jeremy has taken…

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From WWII to you

Breakthroughs: Tinted Eyewear

Protective eyewear dates back to prehistoric times when Inuit people created snow goggles out of flattened walrus ivory. The accessory, before it was an accessory, also made its way through the ancient Roman and Chinese cultures as unique visual tools. It wasn’t until the early-1900s when tinted eyewear stepped unto the style scene, thanks in…