In 1957 the Fender Stratocaster electric guitar was a spry three years young; that same year, Levi’s original 1873 patent for riveted denim work pants — the first jeans — was already an octogenarian. But that doesn’t mean those jeans didn’t love to rock ‘n’ roll. As part of a series paying tribute to America’s vintage Hot Rod culture, this spring Levi’s is rolling out one-off garments and items that would love to take your pink slip at the drag strip.
Read More
Viewfinder: A Strat is Born
The Fender Stratocaster is the definition of an American classic. The instrument has been produced continuously since it was introduced in 1954 and has since become a mainstay of players across all genres of music for its timeless design and distinctive sound. Legends such as Hendrix, Gilmour, Clapton and Jeff Beck have solidified the Stratocaster…
