The Swatch Sistem51 ($110-$220), so-named because there are fifty-one pieces in the movement, is quite simply a revolutionary timepiece. So revolutionary, in fact, that it may put an end to watch manufacturing as we know it and bring the mechanical timepiece to the masses.
A Lesson in Trickle-Down Mechanomics
Just over 30 years after saving the Swiss Watch industry, Swatch has once again broken trail into uncharted territory. Revealed at BaselWorld earlier this year, the Swatch Sistem51, today’s watch version of the Model T, is set to be released this month.
Rising to the top
Another BaselWorld is in the books. Journalists, retailers and watch nerds alike are retreating as we speak to their blogs, stores and web forums to debate who the winners, the losers, the biggest surprises and the biggest disappointments were at this year’s show. Of course, all of the hype surrounding the biggest watch event on the planet is a sign of the times. Watches have become big business, and the launch of a new OMEGA or TAG Heuer attracts the same buzz as a new U2 album or Bond film. Watches are cooler now than they’ve ever been.
Our intrepid band of watch experts has elbowed past the hype and tirelessly pored over the onslaught of new watches shown this past week to distill a list of the most interesting, groundbreaking and just plain sexiest new timepieces of BaselWorld 2013.
One Benjamin Goes Further Than You Think
A wristwatch is a must have for any man. Quite simply, it completes his wardrobe. I would even venture to say that a man looks naked without one. In fact, it’s probably the only universally acceptable accessory for guys. We understand that most of you are in savings mode and while there are extravagant options…