Back in June, we went out to San Francisco for a glimpse inside preparations for the 34th America’s Cup from the perspective of challenger Emirates Team New Zealand and its timekeeping partner, OMEGA. We were out in the city by the bay again recently, this time as a guest of TAG Heuer, a sponsor of the reigning America’s Cup Defender, Team Oracle USA. Finally, the focus was on the sailing
There once was a watch from Nantucket
There are few scenes that conjure up summer more than white sails against a blue sky, whether you’re cruising in a 12-meter out of Newport, rounding buoys in a Laser at your lake’s weekend regatta, or just sitting on the beach watching the action. Our country’s lore and style are steeped in sailing culture, and watch companies haven’t ignored the nautical theme. Even if the closest you come to a boat all year is your company’s annual booze cruise, you can still channel a little bit of the maritime vibe and look like an old salt with any of this year’s fleet of nautical watches.
Go Speed Racer
Heuer’s venerable chronograph has an up-and-down history, but 2013 sees a triumphant 50th anniversary of the Carrera name. The limited edition Carrera Monaco Grand Prix ($5,600 on rubber) is one example of the new breed of TAG Heuer Carrera, a chronograph that looks back on its first half-century but is more than ready to face the next one. We got our hands on one.
Make like Stirling Moss
It’s hard to believe how different a hot commute in hair-pulling traffic can be from a balmy mid-afternoon drive on an open road in the countryside — both in the same car. Nothing brings back the freedom of summer like a great drive, and unless you’re cursed with a 36-month lease of a kiddie-hauler that now smells like sour milk, it’s high time you planned just such a trip. Now it’s time to get you equipped.
The Heuer Carrera can be summed up in one word: legible. When Jack Heuer, the great-grandson of Heuer’s founder, decided to introduce a new line of chronograph watches in 1963, ease of reading was the foremost design goal. Taking inspiration from the dashboard dials of racing cars, Jack developed what is arguably one of the best-looking chronographs ever made. These were watches designed to be worn on the track and in the cockpit of the world’s fastest cars, and many of the best drivers of the 1960s and 1970s chose Heuers. This was a time before brand ambassador programs paid celebrities to wear their watches; drivers like Mario Andretti, Gilles Villeneuve, Clay Regazzoni, Jochen Rindt, Niki Lauda, and Jo Siffert wore Heuers just because they liked them.
Racing for 50 years
This year, Swiss watch manufacturer TAG-Heuer celebrates the 50th anniversary of their iconic timepiece, the Carrera, so it was only natural that they throw a party in its honor. And oh what a party is was. Think champagne, vintage Porsches and models serving hors d’oeuvres and you’re halfway there. Held in the shadow of New York City’s celebrated Highline Park at a converted art studio, the bash was a fitting tribute to an iconic timepiece that has so indelibly imprinted itself on the worlds of horology and auto racing.
12 gifts for the lead foot
To find gifts for those men who consider driving simply a way to get from point A to point B, head to the nearest Brookstone. For those impassioned drivers you know — the ones who have 5W-30 running through their veins, love talking about tire aspect ratios and own some kind of driving/riding apparel (which…
24 Hours of LeMans at 36,000 Vibrations Per Hour
Taking one of our favorite lines from Tag Heuer, the Monaco Twenty Four Calibre 36 Chronograph strikes a perfect balance of vintage inspiration and modern-day engineering. The highly technical piece is powered by Tag Heuer’s 36 Calibre movement which beats at an incredible 36,000 vibrations per hour (100x faster than a human heart), is coated…
TAG Heuer’s foray into sunglasses has been sublime. Their approach towards, what they deem, avant-garde eyewear has fallen under the radar to many but overlooking their frames would be a shame. The Reflex 2007 is our choice. A frame with tailor made comfort due to it’s beta titanium temples coated with a soft-touch elastomer mould…
From the famous watchmaking company comes sunglasses and we’re keen on the Zenith series. Available in several combinations (the Zenith 5106′s are pictured) of gray or brown lenses giving you a great combination of sport and suave. Constructed of beta titanium and goggle in 2.5mm polyamide, the easily adjustable glasses are just as durable as…
Tag Heuer prides itself on prestige, performance, avant-garde technology and absolute reliability. They’ve come to characterize the brand and philosophy of the since 1860 when the Edouard Heuer founded the company. Their bold and innovative watches are synonymous with Formula 1 racing, skiing, golf, the Indy 500, America’s Cup and others. One of our favorites…