Timekeeping Icon: Heuer Carrera
The Heuer Carrera can be summed up in one word: legible. When Jack Heuer, the great-grandson of Heuer's founder, decided to introduce a new line of chronograph watches in 1963, ease of reading was the foremost design goal. Taking inspiration from the dashboard dials of racing cars, Jack developed what is arguably one of the best-looking chronographs ever made. These were watches designed to be worn on the track and in the cockpit of the world’s fastest cars, and many of the best drivers of the 1960s and 1970s chose Heuers. This was a time before brand ambassador programs paid celebrities to wear their watches; drivers like Mario Andretti, Gilles Villeneuve, Clay Regazzoni, Jochen Rindt, Niki Lauda, and Jo Siffert wore Heuers just because they liked them.