the rothschild

A boutique hotel in Tel Aviv

Stay: The Rothschild 71

On Friday morning the scene along Rothschild Boulevard is picturesque: Young parents push their kids along in strollers; beautiful women ride by on Tel-O-Fun rental bikes; kiosks on the street corners serve orange juice squeezed to order; people drink coffee and beer in sidewalk cafes; a group of men play petanque under the looming ficus trees. The weather is in the 80s and sunny with a breeze. Stretching from Neve Tzedek (Tel Aviv’s first neighborhood) by the Mediterranean to Habima Square in the heart of the city, Rothschild Boulevard is a slice of paradise in the Holy Land, and if you’re not paying attention you could walk right by The Rothschild 71, a new boutique hotel tucked back a few yards from the leafy street.