The History of the Casio G-Shock
Born of a desire to create a watch that never breaks, the Casio G-Shock is revered by many as “the toughest watch on the planet”. But it is much more than that. The G-Shock is universally respected, avidly collected, and loved by everyone from Navy SEALS to tree-hugging tech nerds, a watch that gives new meaning to the word "durable". But where did it come from? Let's go back to the beginning: Casio’s head of watch design Kikuo Ibe and his “Team Tough” designers.