Arguably First, Undeniably Great
Icon: Zenith El Primero
Imagine a time before quartz watches, when the technology of timekeeping was still springs and gears made in workshops in the Swiss mountains. While the Americans and Russians were racing to put men into space, a different sort of race was going on between watch companies sprinting toward the milestone of the first self-winding, or automatic, chronograph. No matter how you frame the discussion, the debate over who created the first automatic chronograph is a heated one. One path to clearing confusion is to say that Zenith produced the very first Swiss-made, fully integrated automatic chronograph -- the El Primero.