New Car By Way of Video Game? Sure, Why Not.

2010 Volkswagen GTI MkVI


The 2010 Volkswagen GTI Mk VI. The teutonic rabble rouser from Deutschland has arrived and VW realizing that yes, men use DVR’s and yes we do skip commercials, have found another way to get our attentions, in the clever guise of a free game and chance at a few free cars, six to be exact. The “hot hatch” (as it were) will debut not to the fanfare of television ads, but rather an iPhone and iPod Touch game that gives players the chance at winning one of six customized limited-edition GTI MkVI’s over the next six weeks (gallery of the custom GTI’s after the jump). We got a chance to check out the idiosyncratic game and car launch here in New York, and have the low down in another GP First Look.

The 200 horsepower (207 lb ft torque) turbocharged 2.0 liter four-cylinder engine will get you to 60 in 6.8 seconds on a performance tuned Machpersen strut suspension, 17 inch wheels (opt for the 18’s), stylish yet safe design in a way only the Germans can do, standard six-speed manual transmission or dual-clutch transmission, and up to 24/32 mpg.

In the real world, you’ll likely be set back closer to $30k once you’ve selected the “Autobahn Package” that includes: a touch-screen navigation system with 30GB hard drive, iPod and SD memory card playback, sunrooof and leather seating surfaces. In addition, you’ll likely tick off the option boxes for the upgraded 300 Watt Dynaudio Sound System, Xenon headlamps, 18 inch wheels with your choice of summer performance or all-season tires, Volkswagen’s incredible DSG (direct shift gearbox) transmission with launch control. The GTI also inherits the Volkswagen 24 hour Roadside assist with carefree maintenance for 36,000 miles giving you some relief from having loaded up your ride with so many options.

Editor’s Note: Before you ask, our resident vehicle-maven Bradley Hasemeyer will be getting behind the wheel of the 2010 Volkswagen GTI for a more in-depth review, so look forward to more on that in the coming weeks. We’ll take a shot at a free car over an ad any day.

Cost: $23,489

2010 Volkswagen GTI Gallery Limited Edition Prize Cars

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