Redefining "Bimmer" (BMW + Mower)

BMW Designworks Snapper NXT Riding Mower

April 16, 2010 Home By


BMW Designworks and Snapper. Not a collaboration we would have expected, but most certainly welcome now that we’ve laid eyes on the new Snapper NXT riding mower. Designed by BMW Group Designworks USA and Snapper, the new NXT ($2,599-$2,999) manages to combine functionality and ruggedness you would expect in an advanced riding mower in addition to being equipped with unique car-like features we’re pretty certain will tickle the fancies of many mowing mavens.

One touch push button start, a car-like digital instrument console, electronically controlled cutting deck height, 3 blade computer modeled cutting/mulching/dispersing deck in two sizes, LED headlights, vibration absorbing polyurethane mesh suspension seat, drink-holder, cell phone charger, and hood-top air flow. The Snapper NXT is powered by a fuel-efficient Briggs & Stratton Professional Series engine in (23 hp or 27 hp) and available with a 46″ or 52″ cutting deck.

Buy Now: 23 hp/46″ ($2,599) | 27 hp/52” ($2,999)

BMW Designworks Snapper NXT Riding Mower Gallery

Ethan Dougherty

In between browsing his 437 bookmarks in Firefox, beating the hell out of his trusty 12? MacBook (yup, it’s still soldiering on) and Nikon D70 on his latest adventure, or just gearing up for the next home project, Ethan feels that he pretty much embodies the Gear Patrol lifestyle. In summary, his love of gear, technology, and the projects on which to properly and improperly utilize them knows no bounds. Having explored most of Europe (Western and Eastern) and the Americas (North and South), Ethan considers himself a well-traveled kinda guy. He’s also willing to admit that nothing beats the comfort of his leather chair, beloved McIntosh sound system, girlfriend’s love and patience, smoking up his apartment with a cast-iron burger (recipe to be shared soon enough), American muscle (cars), or looking for the NGP (Next Great Product). As an expatriate of the West Coast (hometown: Arcadia, CA) now living in New York, Ethan hopes to ingratiate bi-coastal love from his fellow Gear Patrol readers (unlike the Westside Connection album currently playing on his iPod). Oh, and in case you’re wondering, he’s passed on the whole iPhone hullabaloo and instead uses a ruggedized GSM based Sonim XP1. It’s far better at withstanding being run over by buses and Hoveround-driving seniors. In addition to checking out and sharing an abundance of content for Gear Patrol, Ethan will be focused on not only discovering and sharing the latest out there for guys, but spending his fair share of time weeding out the crap. And, by God, there’s a lot of it. If its worth his time, he’ll let you know. To his editors’ chagrin, he’ll also be using a liberal dose of parenthetical notations.

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