New Week, New Product


San Francisco has proven itself to be a hotbed of great ideas far beyond Silicon Valley. As a matter of fact, some seem to pop-up everyday. One of those people behind the ideas: Chris Lindland, founder of Cordarounds (the brand behind Black Sheep Sweater, Bike to Work Pants, and the USA World Cup pants), a veritable factory of ideas, has launched Betabrand, a one-stop brand, if you will, to house, showcase, and sell all their sartorial creations to e-mail subscribers. As a matter of fact, a new product will be released every week. This week it’s the Cornucopia ($125), a bag that solves the problem city dwellers ask themselves with each trip to the grocery or market: “okay, now that I’ve bought my groceries, how the hell do I get them home without ripping my forearms in half?”

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