Leffe | Craft Your Character Search, The Finalists’ Films


Earlier this Spring we told you about Leffe’s search for a few good men willing to share stories of character-defining moments in their lives. Well the results of the exhaustive search are in and after hearing from 250 men with passionate, if not downright heroic, stories Leffe has chosen their 5 finalists and a winner amongst them; Ryan Eberts, whose heartfelt story truly stood out among many greats. GP was on the ground for the screening of the finalists’ films here in New York, toasting glasses of Leffe of course. And though you can’t beat a real-life account, the films do a fine job of imbuing the refreshing and uplifting accounts.

We’ve got the entire quintet of films right after the jump. Here’s a toast to being inspired.

Blaine Pennington, Archaeologist

Blaine Pennington was born and raised in the small town of Duncan, Oklahoma. His fascination with foreign culture led him to the study of Anthropology during his time at the University of Notre Dame. Upon graduation, Blaine spent three years backpacking and living abroad traversing 26 countries altogether throughout his travels. He enjoys photography and travel writing, both which can be viewed on the travel website, Glimpse.com

Charlie Sewell, Trader and Basketball/Baseball Coach

Charlie Sewell has been a teacher in New York City for 20 years; 10 years in public school and 10 years in private school where he served as an athletic director and taught physical education. He has coached boys and girls in a variety of interscholastic and recreational league sports: including basketball, baseball, softball, soccer, volleyball, and tennis. Charlie began actively trading his own equities account online two years ago and continue to coach middle and high school sports.

Nick Sonderup, Writer and Music Fanatic

Nick Sonderup is an ACD/Copywriter at BBDO-New York. During the 100 Bands in 100 Days project, he worked at Wieden + Kennedy. He has written many advertising campaigns for brands like AT&T, ESPN, MTV, Nike and Starbucks. He lives in Brooklyn with his fiancé, four guitars, two bicycles and one cat

Adam Strauss, Entrepreneur

Adam Strauss’s comedy has been called many things, mostly adjectives. He also works on Wall Street and writes fiction, unfortunately in that order. Adam rose phoenix-like from the hardscrabble, Volvo-lined streets of Newton, Massachusetts in the midst of that city’s crippling hard cider epidemic, defying those who said he’d never amount to more than a cosmetic surgeon or corporate attorney.

Ryan Eberts, Fishman and Teacher (Winner)

Ryan Eberts has been a teacher at an orphanage in Bangladesh for two and a half years. After two years waiting, he just been granted a visa to return to Bangladesh. Though teaching is his profession, his love is spending time with students in and out of the classroom, learning with them. Ryan has written a book about his experiences in Bangladesh and plans to write another book upon his return about the history and culture of Bangladesh, and the plight of Bangladeshi children.

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