Crisp is Good, Blur is Better.

Lo-fi Micro 4/3 Camera Lens

Tech : Cameras By Photo by Photojojo

That Olympus or Panasonic micro four thirds camera kit you’ve spent nearly a thousand bucks putting together so proud of shoots gorgeous, crisp photos day in and day out. But then you upload them all to iPhoto and suddenly find yourself feeling underwhelmed with the results. Why? Probably because they lack emotion. No, not weeping subjects from your over-directing but emotion created through techniques like depth of field, light leaks and other vintage-y goodness recently made popular in apps like Instagram. Don’t let smartphone filters overshadow your game. The Lo-fi Micro 4/3 Camera Lens ($90) will not only imbue your photos with incredible effects, but it’ll also do it without the price of tilt-shift or mighty-aperture lenses — dreamy blurred backgrounds, vignettes, epic lens flares and anything else you can coax out of it. Lomography and Lensbaby love for Micro 4/3 has arrived.

Editor’s Note: There’s no doubt Photjojo is conquering the battle to bring cool camera gear to the masses. But, behind the scenes, founder Amit Gupta, is fighting his own battle — with Leukemia. Raising awareness and seeking a bone marrow doner, Gupta needs your help. Consider visiting his site to learn more.

Buy Now: $90