Fuel to the fire

Road Inc.

November 14, 2011 Tech : Apps By Photo by EY

Question: what does over one million dollars worth of app production and development entirely for the celebration of iconic classic cars look like? Answer: Road Inc. ($10).

From the Murciélago to the Mulliner Fastback Bentley Continental R, the original Model T to the Mercedes-Benz 300 SL Gullwing, Road is quite possibly one of the most colossal, car-tastic apps we’ve ever used. We’ll let the numbers prove it. Interactive 360 degree 3D renders of 50 iconic classic cars are backed with 15 hours of video footage, 4,000 images, 500 studio photographs by acclaimed photographers, 150 engine sound tracks, 50 original music scores, 300 pages of in-depth essays about the cars, and 3,000 archival documents ranging from original factory spec sheets to vintage advertisements.

Leaving no stone unturned, the app creators even conferred with auction house curators, factories, and restoration specialists to highlight often overlooked details like vehicle interiors, blueprints and even race footage. It’s the closest thing you’ll find to a dynamic museum exhibition and some of the best proof that there is life beyond coffee table books.

More photos and video after the jump.

Buy Now: $10

Eric Yang

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