A Strat is Born

The Fender Stratocaster is the definition of an American classic. The instrument has been produced continuously since it was introduced in 1954 and has since become a mainstay of players across all genres of music for its timeless design and distinctive sound. Legends such as Hendrix, Gilmour, Clapton and Jeff Beck have solidified the Stratocaster as not just an instrument, but also a symbol of rock and roll itself.

This video brings us inside the life of a Stratocaster from its humble beginnings as raw materials, to its final position on the stage. The time-lapse footage showcases the incredible amount of human energy and technology that works seamlessly together inside Fender’s Corona, California plant. While the methods may have changed since Leo Fender set up shop in the late forties, the spirit and passion are unmistakably alive in this factory of dreams.