A Full-Frame Legacy Lives On

Canon 5D Mark III: Setting the Standard

Tech : Cameras By Photo by Gear Patrol
Roll over hotspots to reveal details.

Canon has long stood apart from its competitors in the world of DSLR cameras. Each successive EOS release since the pioneering EOS 650 model in 1987 has pushed the vanguard of photographic technology, all the while maintaining sleek, elegant design and attending to customer feedback.

This attention to the consumer shines through in the Canon EOS 5D Mark III ($3,499), a camera that has single-handedly set the standard for modern DSLRs.

Let’s dive further into how the Canon EOS 5D Mark III continues Canon’s full-frame legacy.

A long-awaited heir to 2009’s wildly successful Canon EOS 5D Mark II, the Mark III should not be mistaken for a minor update; it’s essentially a completely new model when compared to its predecessor. Yes, the Mark III continues to deliver still image excellence to photographers, but with an all-new design, 22.3MP full-frame sensor, 25,600 ISO sensitivity (expandable to a whopping 102,400) and 61-point auto-focus system (compared to the 9-point system of the Mark II), the Mark III is a worthy successor to Canon’s full-frame lineup. Rapid continuous shooting, a viewfinder with 100% coverage, and a 3.2-inch screen round out just a few of the Mark III’s noteworthy features.

Filmmakers also benefit from the Mark III’s new upgrades. Full HD 1080p video capture in 24-30 fps (24-60 fps in 720P) and a slew of connectivity options, including external mic input, headphone monitoring output and dual-memory card slots, make the Mark III a budget filmmakers dream — and a viable alternative to established behemoths like the Red Epic.

And yet, much of the Mark III’s appeal goes beyond its numbers and figures. As the camera behind many of Gear Patrol’s own productions, it’s proven a critical tool in the team’s production arsenal. Immensely responsive, reliable, and lightweight, its makeup is a blueprint for other affordable full-frame cameras to aspire to.