Thermo-Electric Cooling Technology — that’s not a term you expect to read on an electric razor’s spec sheet. Thankfully, there’s no need to butcher that science-speak in front of a sales associate; just ask for CoolTec. Fulfilling the next step in shaving innovations from Braun, it’s the world’s first razor that actively cools the skin via an integrated electro-ceramic cooling element in the head. The result is a close, easy and hassle-free shave that doesn’t require gels or lotions and still doesn’t produce shaving irritation symptoms like redness, burning and itching. And that’s only one of the exciting features found on the CoolTec line. To find out all grooming innovations the CoolTec has to offer, check out the video above. Then head over to your local Walmart to pick one up.