Plunging into Parody
The Re Made American Master Plunger
We laud the rise of American manufactured goods, especially the ones that speak to individualism, quality and good old fashion craftsmanship. We also love a good laugh. That’s why The Re Made American Master Plunger is 100% unclogged goodness. The quite obvious dig at one of our favorite American purveyors, Best Made Co., puts its crosshairs directly on their recent American Felling Axe video. A Faux-artisan and video comedian who is clearly not Best Made Co’s Peter Smith-Buchanan spends three minutes and eighteen seconds focused on a corner hardware store bottom-rung toilet plunger and proceeds to extol the wonders it “unleashes”. It’s nearly a shot-for-shot remake of Best Made Co.’s video. Everything that American craftsmen — a lot of them, and not just Best Made Co. — capitalize on in marketing today, including “vintage” footage, an appropriately rustic office, a spiritual connection to an otherwise utilitarian product, and a winter hat worn indoors make their way into this piece of precious parody. You’ll never look at your plunger the same way again.