On the Scene: Timecrafters
Spring may be the season for planting your bulbs and busting out the boat shoes, but it’s also a special time for watch aficionados: all the big brands emerge from long winters spent working in their ateliers proud to show off their new creations. But unless you’re invited to the Salon International Haute Horlogerie or willing to spend the same on a hotel room in Basel as a new TAG Heuer, you’re stuck looking at the same press photos online as every other guy. Timecrafters, an annual watch event in New York City, is trying to change that.
By bringing together a mix of 15 watch companies in the gorgeous Park Avenue Armory, Timecrafters gets the public up close and personal with new timepieces and the people who made them. At this year’s show, which finished up on May 18, a casual, gently milling crowd full of brand reps, watchmakers, collectors and journalists took in the sights: an Audemars Piguet Royal Oak taken apart for all to see; TAG Heuer’s incredible V4 Tourbillon with belt-driven movement; the Richard Lange Terra Luna, A. Lange & Sohne’s tour de force; and an entire Jaeger-LeCoultre booth dedicated to its ultra high-end Hybris Artistica collection. In between, there were watches of all stripes on display from HYT, Richard Mille, Chopard, Alpina and others. It was like a mini-BaselWorld in New York City, but with (slightly) less expensive hotel rooms. Check out our photos from the event.