Deep Purple Under the Floodlights
At the 2015 Miami Open, Shades of Tennis Royalty
Legends of the ATP World Tour are storied in color. In 2007, when the Miami Masters introduced purple to Crandon Park (the tournament’s home since 1987), it was met with surprise and anxiety. Compared to the natural, dark greens that once defined the hard courts of Key Biscayne, Miami, the move symbolized an artificial distance from the sport’s heritage atop grass (green) and clay (red). Today, however, the color is referenced with titles of grandeur and distinction; “iconic” often precedes references to the “purple courts” of the Miami Masters.
2015 marked yet a new era of play. Under new sponsorship until 2019, the official name of the competition will remain the “Miami Open presented by Itaú”. The bold picture of purple has since become an anchor of its current identity, the backdrop of a stage that draws the world’s greatest tennis players — Djokovic, Murray, Nadal, Williams — every March and April. During the day, beneath the bright Miami sun, the courts appear muted and understated, as if covered in blankets of dust and ash. But at night, under the saturation of floodlights, when talk turns to whisper before each serve, all eyes fix steadfast on royal hues of purple.
Lacoste, an official sponsor of the Miami Masters, is also the sole outfitter of the event. The legendary brand, founded by Renee Lacoste in 1933, has just launched the latest installment to their broad fragrance collection, Eau de Lacoste L.12.12 Jaune. The fragrance, developed with celebrity nutritionist Keri Glasman, is intended to evoke a sense of health and well-being. The scent carries crisp notes of grapefruit and coriander, a bright, summertime compliment to Lacoste’s other L.12.12 fragrances, including Blanc, Bleu and Noir. $69