Earlier this week, Google announced its latest travel app: Google Trips, a free, all-in-one travel app that filters crowd-sourced data into curated recommendations across the globe. It’s meant to be a “personalized tour guide in your pocket,” according to Google’s official blog. “For the top two-hundred cities in the world, Google Trips shows you a variety of day plans featuring the most popular daily itineraries. We’ve automatically assembled the most popular sights, attractions, and local gems into a full day’s tour — all based on historic visits by other travelers.”
For users who are concerned about large tech companies tracking their online habits, it should be noted that using Google Trips does require you to sign in with your Google account. For the unconcerned, however, there is a trade-off: Google pulls and organizes relevant information about upcoming trips from users’ Gmail accounts, including flight information, hotel and car reservations, etc. The best part? After this information is sourced by the app, it’s all accessible offline, a feature that should be especially useful to those traveling overseas. According to some first-hand reports, however, there are still some kinks to work out.
The app’s release comes months after the launch of Google Destinations, a free tool integrated with Google Search. That, along with Google’s newly designed hotel and flight search features, as well as the ever-dominant success of Google Maps, suggests that, when it comes to travel tech, Google continues to carve out a class of its own.
Travel engages us in the small moments — a conversation with a foreign cabbie, the feeling of breathlessness in high altitude. For 2016, these places are where great adventures will take place, and where travelers will be forever changed. Read the story, here.