Back in September 2016, Fujifilm announced that they were developing the GFX 50S — the Japanese company’s first medium-format mirrorless camera — and the big hope was that it’d be a more attainable option than Hasselblad’s $9,000 X1D. That hope came true today when Fuji revealed that the GFX 50S will cost $6,500 (body only) and will hit shelves in the US in late February.

The GFX 50S will be $500 less expensive than the Pentax 645Z — the other “affordable” medium-format mirrorless camera on the market, which also happens to be the size of a small house. The GFX 50S will have a 51.4MP sensor, an X-Processor Pro imaging processor (also found in Fujifilm’s X-Pro2 and X-T2 cameras) and a dual-tilt electronic viewfinder. Additionally, Fujifilm announced the prices of its first three weather-resistant GF series lenses: the 63mm f/2.8 (50mm full-frame sensor equivalent) will cost $1,500; the wide-zoom 32–64mm f/4 (25mm–51mm equivalent) will cost $2,300; and the macro 120mm f/4 (95mm equivalent) will cost $2,700. The other three lenses — 110mm f/2, 23mm f/4 and 45mm f/2.8 —- will be available later in 2017. All will fit over the GFX 50S’s new G Mount.

GFX 50S Specs
Body Material: magnesium alloy
Sensor Size: medium format (44 x 33 mm)
Max Resolution: 50MP (8256 x 6192)
Processor: X Processor Pro
ISO: Auto, 100–12800 (expands up to 102400)
Maximum Shutter Speed: 1/4000 sec; 1/16000 sec (electronic)
Weight: 1.63 pounds (body only)
Further reading on the GFX 50S:
Fujifilm Sets Medium Format GFX 50S Pricing, Launches X-T20 and X100FPC Mag
Fujifilm Medium-Format GFX 50S to Ship in Late February for $6,500Digital Photography Review