The beauty of the city is anonymity; you are in the center, and you are nothing. Reinvent yourself. Be different. Be the same. The city doesn’t notice; it continues on around you — you, a part of it and not a part. Let your style be of the same spirit. Muted. Quiet. Unnoticeable until there’s a focus — a zooming in of attention on the details. City casual isn’t about making a statement: sticking another billboard in a city full of bright lights and loud voices. It’s about fitting in with the flow, being anonymous; you, fully yourself.