Rugged Good Looks

The New Ranchwear, Ready for Western Exploration

Style By Photo by Sung Han
From Issue Four of Gear Patrol Magazine.
Discounted domestic shipping + 15% off in the GP store for new subscribers.

Heritage and heirloom? True West doesn’t care about buzzwords. What matters is what lasts — what can handle life lived in a rugged landscape where the weather turns on a dime. That these clothes come from primarily American standouts, match a modern Western aesthetic and fit in at a five-star resort as well as they do on the ranch — true West doesn’t give a damn. What matters is they get the job done, and they do it every time.

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Slide 1
Winship Hat by Stetson $180
Crewneck Guide Sweater by Filson $275
Tack Slim Jeans by Levi’s Made & Crafted $200
Mack Tin Cruiser by Filson $495
Slide 2
Premier Stratoliner Hat by Stetson $215
Modern Western Shirt by Freenote Cloth $240
Alaskan Guide Shirt by Filson $125
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Guide Sweater by Best Made Co. $178
Featherweight Chambray Shirt by Best Made Co. $118
Wool Overshirt by Best Made Co. $248
Standard Issue Field Watch by Weiss $950
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Slide 1
Winship Hat by Stetson $180
Utility Shirt by Freenote Cloth $220
Northwest Wool Shirt by Filson $155
Slide 2
Premier Stratoliner Hat by Stetson $215
Modern Western Shirt by Freenote Cloth $240
1967 505 Jeans by Levi’s Vintage Clothing $225
Deerskin Wool Terry Gloves by Hestra $180
1967 505 Jeans by Levi’s Vintage Clothing $225
Two24 Highlands Boot by Ariat $277
GN.01 Waxed Canvas Work Pant by Red Clouds Collective $299
Iron Ranger Boot by Red Wing Shoes $320