Buy Low, Sell High
Found: Scoop Up These Modern Classic Watches While They’re Still Cheap
For the most part, watch collectors seem most fixated on collecting tool watches from the ’60s and ’70s. It’s not at all unwarranted — these were the glory years of innovation and design for the industry, but there’s a misconception that watches born after the wake of the Quartz Crisis in the ’70s and ’80s aren’t quite so collectible. But by the mid-to-late ’80s, watchmakers — imbued with a new focus on luxury — were once again making some seriously great watches. Given that collectors have been focusing less on watches from the ’80s, ’90s and ’00s, this provides frugal watch enthusiasts the opportunity to snatch up these watches at relatively low prices before they inevitably appreciate once everyone else catches on.
2000 Omega Speedmaster Professional Moonphase
What we like: One of Omega’s key releases last year was its Co-Axial Speeedmaster with a moonphase, but it wasn’t the first time the apropos complication graced the “Moonwatch.” Omega produced a relatively short-lived run of moonphase versions of the Speedmaster Professional from the late ’90s to the early’00s. Given that you’re getting two of our favorite mechanical complications in the shape of one of the watch world’s most iconic pieces, its $3,850 price tag feels like a total steal.
From the seller: Excellent case with light wear from use. Running at COSC spec.
1990 Rolex GMT-Master “Coke Bezel”
What we like: The GMTs of the ’80s and ’90s weren’t too dissimilar to those of today, but they do come in at a very good drop in price from brand new or earlier vintage iterations. Better still, two of the model’s best bezels — the cola-themed “Pepsi” and “Coke” color schemes — were available. This example from 1990 has the latter, which gives an otherwise reserved watch a subtle pop of color.
From the seller: Comes with a lightly faded and scratched-up Coke bezel insert. Running at COSC spec.
1980s Audemars Piguet Royal Oak in Yellow Gold
What we like: Yes, this is a solid-gold Royal Oak for under $10,000. Given that, aside from some minor tweaks, it’s the same watch as the current Royal Oak (which costs about four times as much), that’s a solid deal, as far as gold luxury watches are concerned. The smaller 36mm case and the gold-hued dial with hobnail texturing are also worth a look. Given that collectors are mostly concerned with fetching ’70s steel examples of the Royal Oak, it’s a great way to get yourself an icon on the cheap.
From the seller: Moderate scratches at bracelet; light scratches at bezel and case back; moderate stretch at the bracelet. This watch has been evaluated by our watch specialist and horologist.
How to Buy a Watch on eBay
You can score a lot of watch for the money on everyone’s favorite auction site, too. Read the Story