Christmas in July

Everything You Need to Know About Amazon Prime Day

ike the holidays, Super Bowl, Thanksgiving and a middling Dwayne Johnson movie, Amazon Prime Day comes but once a year. Akin to Black Friday in July, Prime Day offers an opportunity to save copious amounts of money on products you’ve been coveting all year. There are plenty of deals to be had. So many, in fact, that sifting through them alone would be nearly impossible for one person — and by the time you found the deal you were looking for, there’s a good chance it would be sold out. That’s where we come in.

When is Prime Day: Monday, July 10 (starting at 9 p.m.) and Tuesday, July 11

When does our Prime Day coverage begin?: July 10 at 9 p.m. EST

If you’re in search of the absolute best deals: scroll to the bottom of this post for unmatched pricing on Amazon’s hardware.

If you’re looking for something else: We’ll be scouring through thousands of deals for the entirety of this evening, Monday, July 10 and Tuesday, July 11. We’ll be posting only the ones that are truly worth your time and money. 90 percent of the deals won’t elicit the Buy Now reflex, but beneath the clutter are true gems — particularly, deep discounts on Amazon’s own hardware.

We’ll also be highlighting Lightning Deals: In addition to dedicated posts and buying guides highlighting the best deals, we’ll be publishing Prime Day’s Lightning Deals to our Twitter account as well as our homepage. Lightning deals are flash sales; they typically offer deep discounts but only last for an hour or so — or until Amazon runs out of stock.

Don’t Forget: It may sound obvious, but you must be an Amazon Prime Member in order to qualify for Prime Day deals. There are a few ways to accomplish this. For one, you can sign up now for a free 30-day trial membership if you haven’t done so already this year. The second is to purchase a full year membership at right around $100. That may seem pretty steep, and if you only plan on purchasing the membership for Prime Day, it probably isn’t worth it. It is, however, worth it if you plan to utilize Prime’s two-day free shipping on other purchases and make use of Amazon’s Netflix-esque streaming service called Prime Video or its music streaming service. The best option, if you don’t want to purchase a full year membership and happen to have a .edu email address, is to sign up for a six-month free trial plus 50 percent off of a yearly membership if you decide to buy.

More Amazon Prime Day Deals

From the most expensive, to the weirdest, to the deepest discounts, these are the best deals on Amazon Prime Day. Shop the Deals

Get In Early

Some of the best deals will come on Amazon’s own products including the Echo, Kindle and Fire TV. Below is a selection of those deals with current pricing. We’ll be updating pricing as soon as we have it.

Echo Dot by Amazon $35

Echo by Amazon $90

Echo Show by Amazon $230

Echo Look by Amazon $200

Kindle Paperwhite by Amazon $90

Fire TV by Amazon $90