Better than the naked eye

Color Scientists from Oakley and VSCO Team Up on New Presets


July 13, 2017 Sponsored By Photo by Nathalia Allen, Alex Strohl and Tiffany Tu
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If you’ve ever been on top of a snowy peak at 10,000 feet, or perhaps played a round of golf under full-on sunlight, you might have noticed your eyes aren’t quite equipped to handle it. Which is why three years ago, Oakley launched its Prizm™ lens. It only took about 15 years to get the technology right, but the lens is scientifically designed to fine tune your vision – basically emphasizing colors where the naked eye is most sensitive to detail.

There are a number of different Prizm™ lenses including Sport, Snow and Everyday. So, let’s say you’re on top of that mountain — the Prizm™ Snow lens would bring out crucial details in snow texture by precisely enhancing the color contrast normally hidden in winter environments. It’s been a game-changer for athletes (and even bike commuters — hello, shitty asphalt). Now, Oakley and the crew behind VSCO, the photo editing tool, have teamed up to replicate the revolutionary Prizm™ lens technology into a new preset series within the VSCO app.

Oakley engineers worked alongside VSCO’s color scientists on the series’ development to fully simulate the contrast benefits and visual clarity from the Prizm™ Lens Technology. Just as the lens would do, the Prizm™ Sport Road preset brightens whites and enhances yellows, greens and reds, while Prizm™ Snow is specifically designed to enhance contrast and visibility over a wide range of light conditions in winter environments, and Prizm™ Tungsten enhances all colors — improving the overall visual experience with vibrancy. So your Instagram feed will look sharper than ever without even a visit to the eye doctor.