Better Than Purell

This $30 Hand Sanitizer Is Masquerading as Soap, But You Might Still Want Some


The 21st century has, thus far, been one long quest to make our lives more efficient. Instead of taking a shower, we can use dry shampoo and save five minutes in the morning. Our cars can auto-drive themselves. And instead of washing and drying our hands, we can now use rinse-free “soap” from Byredo. Just squirt some of this no-rinse formula on, lather up and hurry off wherever you need to.

There are just two caveats. One, it’s $30. I can’t remember the last time I paid $30 for soap, but my skepticism is tempered because Byredo makes good products all around. Two, it’s an alcohol-based formula and sounds an awful lot like hand sanitizer. Of course, it has the Byredo name and two swell-smelling scents, so there’s no stigma attached. Just call it what it is.

A New Line of Minimalist Knitwear Available Before the Temperature Drops

Simple style, classic fit. Read the Story