Sleep Better

This Bedding Company Is Making Waves (But You Probably Haven’t Heard of It)

September 20, 2017 Home By
Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

Most direct-to-consumer bedding start-ups follow the same millennial-targeted formula: cutting out the middleman to bring customers higher-quality, better-looking sheets for less. Boll & Branch isn’t most bedding companies, though. Founded in 2014, Boll & Branch is built around a transparent supply chain and better raw materials, working with fair trade organic cotton grown by a co-op in India. As first reported by Fast Company, Boll & Branch is now the “fastest growing organic cotton brand and the seventh largest overall consumer of organic cotton.” More importantly, it did so by appealing to a non-millennial, non-urban-based audience, and with more traditional designs.

Boll & Branch’s sheets start at $200 for a twin-sized set, available in percale, sateen and flannel varieties.

Target’s New Furniture Collection Is Like a More Affordable West Elm

A winning formula of dark wood, shades of gray and brass inlays, designed with small spaces in mind. Read the Story

Emily Singer

More by Emily Singer | Follow on Contact via Email
Start Your Week
with Daybreak
Productivity hacks, coffee recommendations, workweek style inspiration and more.

By submitting your email, you agree to our Terms and Privacy Policy and to receive email correspondence from us.