Much like its corporate cousin Zenith, TAG Heuer has just announced a new official partnership with noted watch-modder Bamford Watch Department. Normally, watchmakers aren’t so keen on having third-parties open up their watches and swap out or change parts, so Swiss watchmaking giants like TAG Heuer embracing the watch-modding movement is relatively novel.

Currently, Bamford is offering modifications on three classic Heuer models: the Monaco, the Carrera and the recently-reissued Autavia. Each can be modified to any customers liking, and different colors can be mixed and matched for components like hands, dials, cases and indices, providing seemingly limitless customizability. Purportedly, stock colorways will also be available in some authorized TAG Heuer dealers if the burden of choice is too much for you. Prices start at around $5,925 (£4,500) for the Carrera Caliber 5, $9,220 (£7,000) for the Autavia and $9,875 (£7,500) for the Monaco.

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