Phillips Daytona Ultimatum Auction

Feast Your Eyes on 3 Ultra-Rare Rolex Daytonas Selling at Auction This Spring


February 15, 2018 Watches By
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Perhaps seeing the hype and success of the monumental sale of Paul Newman’s Rolex Daytona last year, Phillips has decided to host an auction later this year that will feature only vintage Rolex Daytonas. The fact that they were made in relatively few numbers and many variations makes Daytonas some of the most sought-after pieces on the vintage market, often fetching hundreds of thousands of dollars — sometimes millions — when sold at auction. Think of them as the vintage Ferraris of the watch world. While Phillips has yet to reveal the auction’s entire lot list, it’s teasing three of its rarest pieces.

One of the watches is a reference 6265 with a uniquely sharp case design. The watch also features a sticker on the back that suggests it’s in new-old-stock condition — as such, it’s expected to sell for over $100,000. Similarly, an early “Paul Newman” Daytona sold by Buenos Aires Rolex dealer Joyeria Ricciardi during the ’60s. It’s expected to sell for over $400,000. Finally, the most impressive piece of the three is a reference 6241 “John Player Works” Daytona with Paul Newman style sub-dials and a black and gold color scheme. Expect it to go for north of half a million dollars.

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