The Ultimate Family Camera?

Sony’s New a7 III Puts Every Other Camera Maker on Notice

February 27, 2018 Briefings By

The Sony a7R III is one of the best digital cameras on the market. It has a ridiculously massive sensor and is a pro-grade camera in every way imaginable. Chances are, you aren’t a pro-grade photographer and frankly, you don’t need and won’t use everything that the a7R III offers at around $3,000 (body only). Enter the Sony a7 III. The a7 III takes everything that’s great about the a7R III and puts it into a more enthusiast-friendly package. The sensor is effectively half the size, but at 24.2-megapixels it’s still more than enough to make a terrifically good travel camera. But beyond the spec sheet reading similarly to most high-end mirrorless cameras on the market, the a7 III also brings a sleeper stat to the table: 710 shots on a single battery charge. In comparison, Fuji’s X-T2 will go for around 340 shots on a single charge. The Sony a7 III will be available in April and will retail for $1,999 (body only).

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