Sky High Exclusivity
The New Jack Daniel’s Whiskey Copies a 120-Year-Old Recipe. But You Can Only Find It at Airports.
Availability and whiskey are arch enemies, but it’s typically not an issue with brands like Jack Daniel’s.
The pride of Lynchburg, Tennessee, has made its name with affordable, always-available, low-proof, highly drinkable whiskey, with a few notable exceptions and one-offs. Its newest permanent bottle, called Bottled-in-Bond, is none of those things.
The name isn’t a focused-grouped alliteration, it’s a designation doled out by the U.S. Government. The 1800s saw an epidemic of unsafe, disingenuous and randomly blended American whiskeys. So much so that the government stepped in and passed the Bottled-in-Bond Act of 1897, which set age, bottling and proofing standards for real American whiskey. The whiskey had to be aged for at least four years, distilled in a single season by a single distiller and be 100 proof at a minimum.
The JD Bottled-in-Bond recipe that’s releasing now is the same that was used then — but it’s only available in select airports worldwide. It sits right at 100 proof and has an MSRP of $38.