Boost is Back

The OG Adidas Ultraboosts Are Back with New Colors This Week

Adidas launched the now iconic Ultraboost back in 2015. Since then, the shoe has become one of the top selling sneakers for the brand in a variety of colors. The first Ultraboost featured an all-black upper with a deep purple heel cup, which the brand re-released on December 1 to kick off Boost Week. Every day the brand releases some of the most popular colors and styles including the original, laser red, granite, liberty, triple black and more.

Beyond the face value of owning a pair of Ultraboosts, your feet and knees may thank you. Each shoe has a stretchy knit upper that allows your toes plenty of wiggle room. It’s breathable and doesn’t show much sweat as you log mile after mile in it — the Boost cushion in the midfoot claims to be the most responsive cushioning ever in an Adidas shoe. Our testers can confirm that despite the 11-ounce weight, the Boost technology provides just the right amount of cushioning to help propel you forward. Check out the site daily to see a new reveal.

Today in Gear

The best way to catch up on the day’s most important product releases and stories. Read the Story