Mountain Magnets

This Is the First Time We’ve Seen This Tech in Skis


February 5, 2019 Sports and Outdoors By
Outdoor Retailer and Snow Show, the biggest outdoor and snowsports event of the year, is happening now at the Colorado Convention Center in Denver, Colorado. We’ve got a team on the ground, there to bring you news about the most exciting new product releases. Follow our coverage here, and also be sure to check us out on Instagram. We’ll be posting exclusive images and interviews to our feed throughout the week.
Key Specs:
Brand: G3
Model: Findr
Price: TBD
Availability: October 2019
Unique Features: magnetic contact points

Upshot: G3 (Genuine Guide Gear) introduced the Findr in 2016 as a lightweight ski that can handle big climbs without sacrificing performance on the descent. In 2019, the company is making the ski lighter and including a significant feature that, as far as we know, is showing up in skis for the first time: magnets. The magnets are embedded in the tips and tails of the skis with the goal of making shouldering a pair of skis during a hike a more comfortable and a more secure process.

Who It’s For: Backcountry skiers.

Insight: Carrying skis sucks. Look at the base area of any resort, and you’ll know this to be true, based on the number of people struggling with the task. Imagine adding a fully-loaded backpack to the equation and swap the flat lift base area for a steep ridge with cliffs on either side — this what the new Findr is built for. Most backcountry skiers and ski mountaineers carry straps with them to make the job secure, but the inclusion of magnets is a welcome backup. The new tech would benefit resort skiers, especially beginners, but the Findrs are explicitly touring-specific. If the tech proves to function as promised, we expect it to show up in other crowd-pleasing models.

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