Back to the Future
Why Adidas’ Latest Sneaker Is Already Re-Selling for Almost Twice the Price
Released on Saturday, February 9th, the colorful Adidas ZX 4000 4D is not an entirely new sneaker. The chunky, everyday ZX 4000 came out in 1989. What’s new, and the reason this $350 retail sneaker is likely to sell for twice that on re-selling sites, is the sole.
The 2019 version of the ZX 4000 is fitted with what Adidas hopes is the heir to its world-beating Boost tech — the Futurecraft 4D midsole. Made through a process called digital light synthesis (basically an upgraded version of 3D printing), the 4D soles are airy, bouncy and lightweight. This is one of a very small selection of shoes to feature such technology.
Beyond the hyped midsole, the new version of the shoe changes the colorway, is cut a bit slimmer and trades a nylon upper for a Primeknit upper (it keeps the perforated suede detailing). The ZX 4000 4D is sold out on every retail site it became available on, but can be found on re-selling sites like StockX and Ebay for about $500.