A Netflix Competitor
Apple’s New TV Streaming Service: Here’s What We Know
If you’ve been on the news pulse, you’ll know that Apple has shared some exciting announcements. This week alone, it’s released new, updated versions of the iMac, iPad and AirPods. Basically, it got all its new hardware announcements out of the way to clear the air for a big event it’s hosting on Monday, March 25th, when it’s expected to unveil a brand new video streaming service.
There’s long been speculation that Apple would throw its hat in the ring with Netflix, Amazon Prime Video and Hulu. It made waves at CES this year when it announced partnerships to integrate its HomeKit and AirPlay into pretty much every new smart TV coming out in 2019, meaning users won’t need an Apple TV device to access Apple TV services. And it’s been producing its own content, like Carpool Karaoke and Planet of the Apps with varying levels of success.
Content is key with any new video service, and it’s been reported that Apple’s budget for original content is more than $1 billion, which it’s spent to produce an expansive list of films and shows (you can read it in full at The Verge). It’s a big chunk of change, but it’s not much in comparison to the estimated $8 billion to $13 billion Netflix reportedly spent on original content in 2018, and is dwarfed by the $15 billion it could spend in 2019.
But notably, it’s anticipated that Apple’s video service will include partnerships with other premium subscription services. According to a recent Recode article, “it will also be able to offer its own bundles — for instance, it could offer a package of HBO, Showtime and Starz at a price that’s lower than you’d pay for each pay-TV service on its own.” There’s also a chance that Apple could bundle its other services, such as Apple Music, with its TV subscription plan.
Still, we don’t exactly know what Apple’s streaming video service will look like or how people would access it — there’s speculation that the service would be integrated into Apple’s TV app, although there’s currently no TV app for Mac. Another thing we don’t know is how much the new service will cost. A monthly charge of $10 seems like a safe place to start, but given that there will likely me copious bundle deals, it could easily cost more.
While there a lot of questions that won’t be answered until Monday, you can catch up on what we know for sure about its new hardware through the links below.
The new AirPods come with a number of welcome improvements, including faster pairing speeds, more talk time and improved microphone clarity on calls. They can also wirelessly charge.
Apple is shrinking the gap between its entry-level iMacs and super high-end iMac Pros.
The iPad Air and iPad mini are decked out with Retina displays, A12 Bionic processors and Apple Pencil support.