Be a smarter holiday shopper

How to Get the Best Black Friday and Cyber Monday Deals Without the Hassle


November 1, 2019 Briefings By

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When Is Black Friday?

Friday, November 29, 2019

Black Friday is the day after Thanksgiving and has come to signify the unofficial start to the holiday shopping season. Before online shopping became the standard, thirsty deal shoppers would have to line up at retail stores immediately following Thanksgiving dinner to even get close to scoring first dibs on all sorts of sales. Nowadays, online retailers and brands typically start offering Black Friday deals anytime during the week of Thanksgiving, and sometimes earlier.

When Is Cyber Monday?

Monday, December 2, 2019

Cyber Monday, in turn, is the Monday following Thanksgiving and came about during the Early Aughts as a push for online retailers to convince shoppers to buy from home instead. Online shopping has since continued to grow: Online sales accounted for 14.3 percent of total retail sales in the United States last year.

How to Be a Smart Holiday Shopper

Bookmark This Page: This is our spot for your up-to-date information on all the best Black Friday and Cyber Monday deals. As Black Friday deals start coming out, we’ll be posting the best of them right here.

Subscribe to Our Deals Email: One of the easiest ways to get the lowdown on the best deals out there is to sign up for our Deals newsletter that’s hand-curated by our editors. We do this for a living and our jobs are to find you the best products at the best prices. If you want the top Black Friday deals in your inbox, this is the simplest way to get them.

Skip the Lines: Do you really need that TV the night of Thanksgiving? Waiting in line, potentially in the cold, is never the way to be a smarter holiday shopper. That’s not to say you shouldn’t shop brick-and-mortar though, because you most certainly should be during the holiday shopping season — Small Business Saturday is a great day for that. But keep in mind that lots of bigger brands and retailers that offer online shopping will almost certainly put their “doorbuster” Black Friday deals online at some point.

Make a Plan: Buying things just because they’re on sale is a very slippery slope, and one that retailers and brands are hoping to capitalize on during these shopping holidays. So go in with a gameplan and stick to it. A great place to start is by following our holiday gift guides. After spending the entire year rating and reviewing products, our staff has a keen sense of what the best gifts to give are. We’ll be publishing new guides through the month of November.

Set Up Price Alerts: Creating price alerts is a tactic that will directly help with not buying into the hype because you’ll know when the item you’re in the market for has a price drop. Camelcamelcamel is a great one for Amazon and Honey is a solid one for all other retailers. Both offer browser plug-ins that make them easy and effective to use. Signing up for a particular retailer or brand’s newsletter (hint hint: our Deals email, too) is always a good way to get advance notice of upcoming sales and exclusive offers as well.

Look for Retailers Who Price Match Competitors: Remember when you could bring in a physical advertisement from a competitor and that retailer would match the price? It’s beginning to happen more and more online now even. Price matching competitors is a tactic that the likes of Walmart is putting lots of weight behind this year as they look to match nearly every deal Amazon will offer up.

Utilize Cashback When It Makes Sense: Making the most of cashback options is a smart way to shop in general. Cashback services like BeFrugal, Rakuten, Honey and others can be an easy way to earn money back on top of savings. There are also a host of retailer credit cards that have great cashback programs — Amazon Prime Rewards, Macy’s and Walmart Rewards are all solid ones. But don’t just dive into getting a new credit card just to score special savings or get cashback. You need to evaluate that decision on a holistic credit view and philosophy. That said, if you were planning on signing up for one and are looking to capitalize on holiday offers, it’s one of the best times of the year to do so.

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