THE FAMILY CAR, ELEVATED
Aston Martin Just Released the Ultimate $189,000 Dad Car
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Aston Martin is not merely an automotive performance brand. Driving an Aston is also about looking stylish and sophisticated — it’s the brand James Bond drives, after all. Now, the British brand has joined the SUV craze with the DBX. So it shouldn’t surprise anyone that it looks like the most elevated and exquisite dad car on the market. (It can even come with a matching Maxi-Cosi baby seat.)
Aston CEO Andy Palmer called the DBX “the most important vehicle in the history of the company.” That’s not hyperbole. SUVs have conquered the luxury market — that’s where the profits are. Even established sports car companies like Porsche and Lamborghini are now SUV manufacturers first and foremost if you’re looking at the accounting books. So the DBX may not just redefine but even save Aston Martin, which has been in reported financial trouble.
So, what are you getting the DBX? Start with a Mercedes-AMG-sourced 4.0-liter twin-turbocharged V8 putting out 550 horsepower and 512 lb-ft of torque. The DBX accelerates from 0-60 mph in just 4.3 seconds and can reach a top speed of 181 mph. An adaptive air suspension that can be raised and lowered makes the difference between “SUV” and “raucous wagon.”
The DBX is practical enough to hold five occupants and their luggage. You can option it with essential family items like a pet package, featuring a portable dog washer, and a snow package with a ski boot warmer. But, it’s still definitively an Aston, with what the press release describes as “sumptuous full-grain leather sourced from long term partner Bridge of Weir.”
Aston Martin is currently taking orders on the DBX. U.S. pricing will start at $189,900, with deliveries expected in 2020. While that pricing is far from cheap, it will set you back a bit less than the last practical Aston Martin.