it's real and it's happening

Jeep Will Sell the Badass e-Bike It Teased During its Super Bowl Ad


February 9, 2020 Cars By
Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

Automakers are recasting themselves as tech-savvy “mobility solution” providers for the 21st Century, investing in e-Bikes and scooters. FCA (Fiat Chrysler Automobiles) has bucked the trend more than most companies, focusing on providing the SUVs and trucks customers are buying, however inefficient. But even they have now succumbed.

Jeep’s Super Bowl Gladiator ad with Bill Murray, which could make a future best Super Bowl car ads list, briefly teased a badass, all-terrain e-Bike that Jeep plans to sell this year.

Details are scarce, but the website exists. The Jeep e-bike, creatively named the “e-BIKE,” will be a partnership with bike manufacturer Quietkat. Jeep is describing it as an “all-terrain” bike with 4.8-inch fat tires and a “fire-link suspension.” This off-road capability would overlap with the requirements for urban commuting use, and the bike will get up to a 40-mile range.

The e-BIKE will be available in June 2020. Jeep made no mention of pricing, though Quietkat’s bikes retail for between $2,700 and $6,200. If you can’t wait until June for Jeep’s e-Bike, you can save $500 by pre-ordering the Super 73 R-Series e-bikes through the end of February.

Today in Gear

The best way to catch up on the day’s most important product releases and stories. Read the Story
Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

Tyler Duffy

Tyler Duffy is Gear Patrol's Motoring Staff Writer. He used to write about sports for The Big Lead and The Athletic. He has a black belt in toddler wrangling. He's based outside Detroit.

More by Tyler Duffy | Follow on Facebook · Instagram · Twitter · Contact via Email
Sign Up for Gear Patrol Newsletters
Useful product reviews, work-from-home tips
and expert advice in your inbox daily.

By submitting your email, you agree to our Terms and Privacy Policy and to receive email correspondence from us.