way more fun than a crossover
Ford Is Building a Super-Cheap Compact Pickup, Report Says, and It’ll Arrive Next Year
Within the next two years, Hyundai will be putting its awesome new compact crossover pickup into production. But it looks like they’re going to have some competition. Automotive News is reporting that Ford recently revealed a new addition to its pickup lineup to dealers.
The new Ford will be a compact, very affordable pickup based on a unibody car platform — presumably, the one we heard about last year. Better yet: it’ll reportedly arrive in late 2021.
The report says the new truck will start under $20,000, about $5,000 cheaper than the cheapest Ford Ranger. Alongside the EcoSport crossover, the new truck will help fill the entry-level niche left open by the departing Fiesta, Focus, and Fusion models.
The compact pickup truck isn’t a proven idea. No current model exists here in the United States, and past attempts like the Subaru Baja in the 2000s were weirdos that did’t sell well. Volkswagen, notably, ruminated on the idea, then decided not to enter the U.S. market with such a conventional gasoline pickup.
That said, one could see a compact truck being a more compelling option for American buyers on a budget than an anemic crossover or an econo-hatch. It also may be easier for a larger domestic manufacturer like Ford to carve out a new market niche than it would be for VW.
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