Midcentury Cool

Timex & Todd Snyder Partner on an (Oddly Named) Affordable New Automatic Watch

March 28, 2020 Watches By

Editor’s Note: Watches & Wonders (formerly SIHH) and Baselworld 2020 are canceled but that hasn’t stopped watch brands large and small from debuting their new wares. To stay on top of this year’s best new watch releases, visit our tag page.

Timex and Todd Snyder are continuing their fruitful partnership in reviving classic models from the watchmaker’s archives. Their latest collaboration, named after the Liquor Store, refers to the vestigial signage adorning Todd Snyder’s Tribeca location, previously a beloved J. Crew specialty outpost opened back when Snyder himself was running their menswear show.

With an affordable automatic movement from Japanese Miyota and midcentury good looks, the watch features an off-white dial and gold elements that have a throwback feel to a time many of its intended audience were too young to know firsthand. The Todd Snyder x Timex Liquor Store watch measures 38mm wide in steel and comes on a muted olive green strap for a price of $249. It’s available online directly from Todd Snyder.

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Zen Love

Zen Love is Gear Patrol’s watch writer. He avoids the snooty side of the watch world, and seeks out food in NYC that resembles what he loved while living in Asia for over a decade.

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