Shinola "The Duck"

This Watch Is Made for Surfing in Detroit, of All Places

April 12, 2020 Watches By
Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

Editor’s Note: Watches & Wonders (formerly SIHH) and Baselworld 2020 are canceled but that hasn’t stopped watch brands large and small from debuting their new wares. To stay on top of this year’s best new watch releases, visit our tag page.

You have to hand it to Shinola. Their latest dive watch is pretty good looking, IMHO. Maybe that’s because it takes aesthetic cues from the best of vintage dive watches, but hell, so does everybody’s watches, and at least here they’re packaged together in a fairly pleasing way, in a watch Shinola has dubbed “The Duck.”

The Duck isa 42mm, quartz-powered diver made with surfing in mind. But Detroit, MI, home of Shinola, is landlocked, you say? Well, yes and no. It seems Shinola has surfing on the Great Lakes in mind, which, yes, is a thing. Of course, you could conceivably take The Duck to an actual ocean, but that’s up to you.

The watch is available in four colorways: blue or orange dials with matching rubber straps ($650); fully blacked-out with a matching black strap ($700); or black with “vintage-style” lume and a steel bracelet ($850) with an additional rubber strap included. Specs include 200m of water resistance, a 42mm stainless steel case, a screw-down crown, a unidirectional dive bezel, Super-LumiNova-coated hands and indices, and the expandable rubber strap.

Not bad. The watch looks like a love child from the partnership of a vintage Blancpain and a vintage Glashütte Original, with a steel Oyster bracelet thrown in for good measure. I like all those things, and overall, I like the look of The Duck.

Do I wish it were 39mm and mechanically powered? Yes. Especially considering that you can cop the vintage look for this kind of money with a microbrand watch and still easily get an automatic movement. However, your average Shinola buyer probably isn’t a dedicated watch enthusiast. And if The Duck draws that person in and sells them on the Good Word of Horology, then I can’t complain.

Today in Gear

The best way to catch up on the day’s most important product releases and stories. Read the Story
Note: Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

Oren Hartov

Oren Hartov is Gear Patrol's watches editor. He knows what time it is, and one or two other things.

More by Oren Hartov | Follow on Instagram · Contact via Email
The Best Gear,
Right to Your Inbox
Subscribe to get first dibs, exclusive offers and timely updates on your favorite Gear Patrol goods.

By submitting your email, you agree to our Terms and Privacy Policy and to receive email correspondence from us.