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Is High-Tech High Fashion the Future of Wearables?

Fashion Brands Bank on Wearables, Starting at the U.S. Open

Buff male models and scrawny U.S. Open ball boys strolled silently around Ralph Lauren HQ on Monday, standing on platforms and lifting their arms and turning slowly when asked; they were showing off the latest wearable fitness technology, though it was hard to tell. The smart accessories weren't big-screened watches, blocky chest straps or pinned-on step counters: they were their shirts.

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Is High-Tech High Fashion the Future of Wearables?

Fashion Brands Bank on Wearables, Starting at the U.S. Open

Buff male models and scrawny U.S. Open ball boys strolled silently around Ralph Lauren HQ on Monday, standing on platforms and lifting their arms and turning slowly when asked; they were showing off the latest wearable fitness technology, though it was hard to tell. The smart accessories weren't big-screened watches, blocky chest straps or pinned-on step counters: they were their shirts.

TIG
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