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Don’t Blink!

Blueseventy carbonRZR Goggles


Competitive triathletes are always looking for an edge, whether it's to shave seconds off of transition times, improve aerodynamics on the bike, or increase comfort. So it's no surprise that technology plays a big role in the sport. Faster, lighter bikes,

For the Slightly Less Masochistic Among Us

Blueseventy Swim Socks


There are two camps of open-water swimmers - the purists who wear nothing but a Speedo and those who swaddle themselves in neoprene. If you're one of the masochists who prefer to swim au naturel, or are an aspiring English Channel

Not Just for Tri Geeks

Blueseventy Nero Bag

blueseventy-nero-backpackTriathletes are, by nature, gear hounds. Carbon fiber bikes and helmets, tri-specific cycling and running shoes, caps, glasses, water bottles, slippery wetsuits and goggles - the list goes on. So it stands to reason that a bag designed for hauling