Film Issue
The Little Cube That Could

Hasselblad’s History in Space

50 amazing images from NASA's Mercury, Gemini and Apollo missions captured on Hasselblad Cameras.

The Latest

The Gear You Missed

This Week In Gear: August 2, 2014

This Week in Gear: Indian's new motorcycle, Laphroaig Select, Denon's Dolby Atmos speakers, Yeti's new mountain bike and much more.

What's New, Now

Today in Gear: July 30, 2014

Indian announces its 2015 Roadmaster, a Mac Pro Go Case, HasselBlad's CFV-50c for V System photographers, Mission's Lumen bike and more.


Today in Gear: February 11, 2014

Today in gear, we find a book making waves, a very expensive camera, a jacket for the man screaming at your favorite team and much more.


Today in Gear: June 14, 2013

Hasselblad-Lunar-Gear-Patrol Hasselblad Lunar
The Lunar is a mirrorless 24-MP rig that'll accept three interchangeable Sony lenses. ISO can be adjusted from 100 to 16,000, there's a 3-inch LCD screen and 25 focus points. Sport your own flair with your choice

40 Grand For 20 Grand

The Fixation | Hasselblad H4D-40


In a declaration only Hassleblad could pull, the new "entry level" H4D-40 ($19,995) medium format digital camera will bring 35mm camera ease to medium format shooting. The 40 megapixel H4D-40 is touted to employ a new autofocus technology called "True