What's New, Now

Today in Gear: September 8, 2016

Rag & Bone's latest collaboration with PORTER, the founder of Patagonia's updated memoir, and Vizio's shots fired at Sonos and more.

A Review of the Hasselblad CFV-50c

The Best Digital Camera You Can Buy Is 50 Years Old

The Hasselblad CFV-50c is a 50-megapixel medium-format digital sensor attached to a camera that was first manufactured in 1957. It costs $15,000. We took it out on a field trip.

The Little Cube That Could

Hasselblad’s History in Space

50 amazing images from NASA's Mercury, Gemini and Apollo missions captured on Hasselblad Cameras.

Film Issue
The Gear You Missed

This Week In Gear: August 2, 2014

This Week in Gear: Indian's new motorcycle, Laphroaig Select, Denon's Dolby Atmos speakers, Yeti's new mountain bike and much more.

What's New, Now

Today in Gear: July 30, 2014

Indian announces its 2015 Roadmaster, a Mac Pro Go Case, HasselBlad's CFV-50c for V System photographers, Mission's Lumen bike and more.


Today in Gear: February 11, 2014

Today in gear, we find a book making waves, a very expensive camera, a jacket for the man screaming at your favorite team and much more.


Today in Gear: June 14, 2013

Hasselblad Lunar The Lunar is a mirrorless 24-MP rig that’ll accept three interchangeable Sony lenses. ISO can be adjusted from 100 to 16,000, there’s a 3-inch LCD screen and 25 focus points. Sport your own flair with your choice of grip: wood, carbon fiber, leather…and maybe frame a snapshot of price tag when you’ve accepted...


Rolex at 200 Megapixels by Jonathan Beer

To tout the whopping 200 megapixel capture capabilities of the new H4D-200MS ($45,000), Hasselblad put the uber shooter in the hands of a few prominent photographers including famous still-object shooter Jonathan Beer. One especially stunning capture is a Rolex photographed using the multi-shot feature, which merges six 50 megapixel shots into one mind-bogglingly immense 200...

40 Grand For 20 Grand

The Fixation | Hasselblad H4D-40

In a declaration only Hassleblad could pull, the new “entry level” H4D-40 ($19,995) medium format digital camera will bring 35mm camera ease to medium format shooting. The 40 megapixel H4D-40 is touted to employ a new autofocus technology called “True Focus”. True Focus AF allows (pro) photographers to compose close distance shots with a unique...

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