Still Running: Visiting John Deere Horicon Works
Iconic. When was the last time you didn't hear the buzzword spouted in a commercial for something from the worlds of automotive, fashion or interior design? The terminology of agricultural equipment and lawn care is an entirely different story. Well, mostly. A certain Deere & Company, founded in 1837 and known colloquially as John Deere, is a rare exception. We paid a visit to their Horicon, Wisconsin factory to find out why.