Road to La Ruta

See How it All Ends

Conquering La Ruta de Los Conquistadores: The Film

Nearly a year after his training began, Dirk Shaw called from Costa Rica, where he had just completed the final mission in The Road to La Ruta: the race itself. He explained how he’d learned to enjoy the process as much as the culminating event. Process over product. Wise words, Mr. Shaw. But we also know that race day happens to be both process and product, when reason and reflection give way to adrenaline and ecstasy -- or despair. Deep, raw despair that people in the industry call “injury”, “mechanical failure”, or simply “Did Not Finish”. Luckily, as Dirk's grueling journey from coast to coast and peak to peak unfolded, we had someone on hand to document the dramatic highs and lows. Now we present the final chapter in the Road to La Ruta series, our film of the epic race.

Road to La Ruta
Gear worth its weight in...

Kit: Fool’s Gold 100

Competing in endurance mountain bike racing requires a significant amount of time on the bike. There are days when you eat your breakfast and lunch on the go, get on your bike before the sun comes up and even get lost in the woods trying to find six hours worth of trails. We all settle into distinct collections of gear to make the bike our home, but for us, this kit offers the perfect blend of performance, durability and comfort.

Kit
Time-poor, nutrient-rich

Fat is Fuel: The Road to La Ruta, Part 5

For the last six months my dietary goal has been fairly simple: use more fat and less glycogen (stored carbs) for fuel during long rides. You're probably wondering why I'd do that when I could just carbo-load the night before and suck down a few gels to get through the day. A new school of thought is emerging, though, that debunks the myth that a diet rich in starchy carbohydrates is the best way to fuel during training and racing. As I prepare for the Fool's Gold 100 this weekend, I'm hoping to see this dietary tactic pay dividends.

Limits
Sounds easy enough, right?

Planning (and Going Balls Out) is Everything: The Road to La Ruta, Part 2

This is the second part of an eight-part original GP series, The Road to La Ruta, in which contributor Dirk Shaw chronicles his training for the Fool's Gold 100 and La Ruta de Los Conquistadores -- one of the toughest mountain bike races in the world. Check back throughout the summer to watch the story unfold. I am a binary person. 1 = balls out, and 0 = no interest. So once I decided to start competing, I consumed every training book I could get my hands on. If total immersion works when I need to understand a client’s brand strategy, then why not go deep and steep myself in every possible theory on training, workouts and mental preparation for endurance competition? I researched and downloaded and read and re-read all the wisdom of many who have tried and some who have succeeded. When I came up for air, what really stuck with me was one simple fact: to be a successful endurance athlete, you need to plan for next year -- today.

Limits
Time to leave it all on the trail

Taking on the World’s Toughest Bike Race: The Road to La Ruta Starts Now

Anyone who’s been in a race knows that the rush of crossing the finish line is followed almost immediately by the sinking question “What’s next?” The longer the training leading up to the race, the more acute the question. So it wasn't long after last year’s Road to Ironman series that we were already planning something bigger, inspired by a friendly reader inquiry from Mr. Dirk Shaw, a Senior Vice President at Ogilvy, husband, father of three and endurance cycling fanatic. His assigment: a coast-to-coast race mountain bike race in Costa Rica ranking among the hardest in the world.

Limits

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