By Ben Bowers
on 3.6.12
Photo by Dollar Shave Club

Few things pillage your wallet in such shocking fashion like re-upping your razor blade stash. Michael Durbin, CEO and founder of Dollarshaveclub.com was fed up with the price gouging going on in today’s $2.6 billion grooming market, and set out to change the game. As the name implies, for as low as $1 a month (plus two dollars shipping & handling), members can have a box of the company’s “humble twin” blades, featuring a pivoting head with two stainless-steel blades and an Aloe Vera strip, shipped straight to their door. Big spenders can ratchet the grooming extravagance up to six dollars a month for the “4X”, boasting two extra face-scaping blades and a bigger sense of swagger. Spending $9 will get you the whole kit and kaboodle in the form of “executive blades”, featuring six choppers as well as a pampering aloe, vitamin E, and lavender lubricating strip.

Practicality, convenience, and affordability are the holy trinity of a great service, but Dollar Shave Club’s talent for channeling Old Spice’s irreverence in their marketing is the startup’s real-kicker, creating a memorable brand that should blaze through the internet faster than cats playing Fruit Ninja. Alright, it probably won’t beat felines and gadgets, but their intro video (which we’ve posted after the break) definitely got more than a few laughs out of us. Blowing cash with a leaf blower is officially our new make it rain fantasy.

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